As a multidisciplinary creative director + storyteller

I've consistently developed award-winning campaigns and innovative approaches that link design, art, branding, technology, and culture into unforgettable experiences across a wide range of industries and disciplines. I've held leadership roles managing and mentoring talent, hiring and overseeing vendors, and reporting and pitching to C-level executives. 

My career began

at Virgin Records working with Grammy award-winning artists, leading the creative for marketing campaigns, music videos, documentaries, album artwork, a+r, photoshoots, and live events. Independently, I started a creative studio/production company focused on developing immersive experiences, creative campaigns, filmed content, large-scale installations, and film festivals worldwide. This led me to the forefront of experiential advertising including the role as the first VP Group Creative Director of Experiential at Deutsch. 

I’ve held a variety of management-level design and production roles with big stakes and high-visibility projects. Highlights include Creative Director for New York City’s first Super Bowl bid, Group Creative Director for the launch of the new Volkswagen Beetle, Artist in Museum of Modern Art’s (MOMA) exhibit Workspheres, Video Commissioner and Executive Producer for Fatboy Slim’s Praise You - touted by MTV on their 20th anniversary as the #1 best music video of all-time (as seen in The Guardian and Time Magazine), Group Creative Director for the Times Square launch of Nintendo’s 3DS Super Mario, and Group Creative Director on global ad campaigns, activations, and brand strategies with major companies. The common thread is distinct, breakthrough storytelling across all mediums. 

At JPL

I have grown from a contractor to a go-to Creative Strategist, trusted teammate, and mentor, balancing everything that comes my way. Some key callouts:

New Business: Lead Creative for proposals working with mission teams to refine their often complex, lofty visions by creating compelling visuals and clear narratives to win funding and bring new business to JPL. Some of the winning proposals I have been involved with are SPHEREx, NEO Surveyor, VERITAS SunRISE, CASE, and DeltaX.

Internal: Designer and Producer for on-lab installations that inspire JPLers and visitors alike. Projects include the large screen video installation for GRACE FO highlighting the movement of water around the globe, Earth in Flux a series of 12 custom-made clocks demonstrating NISAR’s science and technical objectives, and the Mars Sample Return Case showcasing a hands-on display of the proposed mission and the sample tubes.

Branding: Art Director for high-level branding, creative campaigns and key visuals for Europa Clipper, NISAR, and MSR. 

Big Picture, co-created StoryLab to innovate the way strategic stories are told.

Featured work at cultural institutions globally:

Museum of Modern Art (MOMA), Grammy Awards, Super Bowl, Tribeca Film Festival, E3, MTV Music Awards, ComicCon, SXSW, U.S. Open Tennis, CES, NASCAR, SundanceFilm Festival, New York Fashion Week, Brooklyn Bridge Anchorage

Developed campaigns for global brands:

Google, Nike, American Express, Hyundai, Nokia, Volkswagen, Nintendo, SyFy, Microsoft, L'Oreal, The Gap, Shiseido, HTC, Visa, Frito-Lay, AT&T, General Motors, Subaru, Adidas

Collaborated with incredible pioneers:

Spike Jonze, Roman Coppola, Doug Aitken, Milton Glaser, Tina Fey, Venus Williams, Zac Posen, Darren Aronofsky, Rosario Dawson, Seth Godin, Mario Sorrenti, Billy Jean King